Chicago Video Production

A properly staged home will appeal more to potential buyers. Learn some tips on staging your home for selling success.

1. Look for the light.

Web video and video in general is unforgiving of poor lighting. Outdoors, shoot with the sun behind you; inside, use all of the available light to brighten the scene.

2. Keep it steady.

When you’re recording, use a tripod or the image stabilization feature on your camcorder. Pan and zoom slowly and smoothly to avoid shaky pictures.

3. Size matters.

Save your files in the highest quality format available to you.

4. Space it out.

Create a sense of movement by placing your focal objects off center in each shot. Putting hte focus dead center makes the shot seem more static.

5. Crank up the volume

The built-in microphone on most camcorders just won’t do. If possible use a handheld mic that plugs into the camera directly or opt for a wireless lavaliere mic.